Dr. Asad Ata Presents at INFORMS Annual Business Analytics Conference (2021)
The ongoing Covid-19 crisis demands that like every other industry, the food and beverage industry too must adopt to the new normal where the transition is happening from Dine-In’s to Take-Away items. At the 2021 INFORMS Annual Business Analytics Conference, Dr. Ata presented a model that uses various analytical methods to analyse and understand customer Read More
Source: Malaysia Institute for Supply Chain Innovation · July 26, 2026 at 11:58 PM · AI-assisted report
KUALA LUMPUR, 27 JULY 2026 —
Listen to this article
DomainFork Audio · read aloud
KUALA LUMPUR - The COVID-19 pandemic has accelerated a shift in the food and beverage industry from dine-in to take-away services, prompting businesses to adapt to the new normal. At the 2021 INFORMS Annual Business Analytics Conference, Dr. Asad Ata presented a model that utilizes analytical methods to analyze customer demand and develop an inventory policy that minimizes waste while optimizing revenue.
Market Impact
The model's implications for the Malaysian market are significant, as the country's food and beverage industry has also experienced a surge in demand for take-away services during the pandemic. By adopting such analytical models, Malaysian businesses may be able to better manage their inventory and reduce waste, ultimately leading to increased revenue and competitiveness. Details on the potential impact on specific Malaysian businesses or the industry as a whole are not yet available.
According to the Malaysia Institute for Supply Chain Innovation, Dr. Ata's model employs multivariate regression to understand demand for lower-revenue generating products, which are critical in the decision-making process for customers. The model also uses the Newsvendor Model to generate a weekly forecast for customer demand and matches it to an inventory policy for raw materials. Simulation results have proven the model to be robust enough to apply in the restaurant industry, where it is currently being tested. The conference was held in 2021, and the presentation was published on April 12, 2021.
The outlook for the Malaysian food and beverage industry remains uncertain, as the pandemic continues to evolve. However, by leveraging analytical models like Dr. Ata's, businesses may be able to navigate the challenges posed by the pandemic and capitalize on emerging trends. As the industry continues to adapt to the new normal, it is likely that innovative solutions like Dr. Ata's model will play an increasingly important role in driving growth and competitiveness. Details on future developments and applications of the model are not yet available.
Related: Malaysia Institute for Supply Chain Innovation · Dr. Asad Ata · Kuala Lumpur