Indonesia expands modern retail access for SMEs with new pilot programme
Minister of Trade Budi Santoso opened Point Coffee kiosks and the Pilihan Busan Product Placement Corner (Pojok PPPB) at the Ministry of Trade car park in Jakarta on Wednesday, taking the programme to 15 local food…
Source: Ministry of Trade Indonesia · August 13, 2026 at 5:59 AM · AI-assisted report
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JAKARTA, 13 AUGUST 2026 —
Minister of Trade Budi Santoso opened Point Coffee kiosks and the Pilihan Busan Product Placement Corner (Pojok PPPB) at the Ministry of Trade car park in Jakarta on Wednesday, taking the programme to 15 local food products.
Market Impact
The step follows a three-to-four-month curation cycle in which the Ministry of Trade screens small and medium-sized enterprises for quality and competitiveness before showcasing them at the PPPB corner. Products on display included crispy mushrooms, dried pempek, banana chips, fish-skin crackers and assorted rice crackers.
Santoso said the PPPB corner was designed both to bring curated SME products closer to consumers in Jakarta and to act as a bridge toward wider distribution in modern retail chains nationwide. “We are pushing to move beyond promotion and into sustainable market access,” he said.
The pilot at the ministry’s premises will be used to strengthen synergy with modern retail networks so that curated SME products can be listed in more outlets across Indonesia. The Ministry of Trade also plans to support selected SMEs in expanding into overseas markets.
Thursday’s launch featured 15 packaged food and snack items selected under the PPPB programme, which the ministry runs periodically to introduce SME goods to ministry visitors and the public.
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