Proton exceeds its full‑year 2025 sales target in the first nine months of 2026

KUALA LUMPUR, 3 OCTOBER 2026 —

Proton recorded cumulative sales of 160,886 units from January to September 2026, surpassing the 157,976 units sold throughout 2025, according to the company’s monthly sales release. This marks the first time since 2002 that Proton has passed the 150,000‑unit threshold in a nine‑month period.

The September performance drove much of the gain, with 19,465 units sold in the month, a 45 % increase compared with September 2025, Proton said. Year‑to‑date sales for 2026 are 40.8 % higher than the same period last year, the automaker added.

Market share figures also reflect the uplift; Proton’s share of the domestic market stood at 28.9 % for September and averaged 26.9 % for the year to date, according to the company’s data.

The Proton Saga led the rebound, recording 8,701 units sold in September and bringing its 2026 total to 68,237 units, a 34.5 % rise over September 2025, Proton stated. The revival followed the launch of the new‑generation Saga on 27 November 2025, which uses the AMA platform.

In the C‑segment sedan class, the Proton S70 sold 2,756 units in September, lifting its nine‑month total to 20,709 units, a figure that already exceeds its full‑year 2025 sales, Proton said. The momentum has been supported by the introduction of the 1.5‑litre i‑GT variant, aimed at sustaining demand in the final quarter.

SUV segment results show the Proton X50 maintaining its lead in the B‑segment, with 1,995 units delivered in September and a cumulative 20,163 units for 2026, according to the company. The Proton X90 recorded 430 units in September, raising its year‑to‑date total to 3,250 units and representing a 69.8 % year‑on‑year increase, Proton added, noting the model’s refresh on 11 March 2026.

Proton’s electric‑vehicle arm, Proton e.MAS, delivered 40,000 electrified vehicles in just 20 months since sales began, a record for the fastest xEV brand to reach that volume in Malaysia, the company said. The e.MAS line now accounts for 19.3 % of Proton’s total sales and holds more than 60 % share in the xEV segment it tracks, Proton reported.

Export activity also contributed, with 1,311 Proton and Geely vehicles shipped from Malaysia in September, raising cumulative 2026 exports to 7,370 units, Proton stated. The growth was attributed to stronger overseas demand and procurement needs from Geely’s global supply chain, the company added, highlighting ongoing investment in production capacity, workforce skills and technology.

Deputy CEO Dato’ Ir. Abdul Rashid Musa said the third‑quarter 2026 sales of 60,540 units represent the best quarterly performance since 2009, and that Proton plans at least two further model launches before year‑end to sustain momentum and expand exports. He added that the coming three months will be an opportunity to consolidate domestic gains, deepen export reach and continue the electrification drive.

Related: Proton · Dato’ Ir. Abdul Rashid Musa