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Economy

Higgsfield raises $400M Series B, quadrupling its valuation in 8 months to $5.4B

Higgsfield, founded by former Snap exec Alex Mashrabov, lets users create AI images and videos.

Source: TechCrunch · August 17, 2026 at 7:27 PM · AI-assisted report

Higgsfield raises $400M Series B, quadrupling its valuation in 8 months to $5.4B
Photo: New America via flickr (BY)

KUALA LUMPUR, 18 AUGUST 2026 —

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Higgsfield Secures $400 Million Series B at $5.4 Billion Valuation

Market Impact

KUALA LUMPUR, Aug 17 — Higgsfield, an artificial intelligence (AI) startup co-founded by former Snap executive Alex Mashrabov, has raised $400 million in a Series B funding round, valuing the company at $5.4 billion. This valuation represents a fourfold increase from its $1.3 billion valuation secured just eight months prior, underscoring rapid investor confidence in AI-driven content creation tools.

Established in 2023, Higgsfield enables users to generate AI-generated images and videos through platforms such as Cinema Studio and Marketing Studio. The company gained prominence in 2025 by showcasing AI-produced films at Cannes and New York festivals. As of the latest disclosure, Higgsfield reports $700 million in annualized revenue and a user base of 30 million across 200 countries.

Its enterprise segment has expanded significantly, with 390 of the Fortune 500 companies now using its services. Mashrabov emphasized to TechCrunch that enterprise adoption of AI video tools is becoming integral to marketing and creative workflows.

The new capital infusion will support hiring, product development, and critical infrastructure, particularly compute resources. Mashrabov highlighted the high computational demands of video AI, noting that one minute of AI-generated video equates to processing approximately 60,000 words. This underscores the need for robust compute capacity to compete with rivals such as Synthesia and Runway. The round was led by DST Global, with participation from Goldman Sachs Alternatives, Valor Capital, and Tribe Capital.

For the Malaysian market, Higgsfield’s rapid growth reflects broader global trends in AI adoption across creative and enterprise sectors. While the company does not disclose regional revenue breakdowns, its expansion into high-growth markets suggests potential opportunities for local businesses in digital marketing, advertising, and content production. Malaysian enterprises, particularly in media, advertising, and e-commerce, may explore AI video tools to enhance efficiency and scalability.

Within the AI content creation sector, Higgsfield’s valuation trajectory and enterprise traction signal strong investor appetite for tools that streamline video production. The company’s focus on compute infrastructure also highlights a key bottleneck in AI development—access to high-performance computing. As AI-generated video becomes more mainstream, competition among platforms will intensify, potentially benefiting users through improved features and pricing.

Looking ahead, Higgsfield plans to deploy the new funds to accelerate product innovation and expand its enterprise client base. The company’s ability to scale compute capacity and refine its AI models will be critical in maintaining its competitive edge. Industry observers will closely monitor its progress, particularly in integrating AI video tools into everyday business workflows. Details regarding specific regional expansion plans remain undisclosed.

Reporting based on TechCrunch. Figures and claims are subject to revision as the story develops. DomainFork publishes editorial context, not investment advice — see our editorial standards.