AirAsia Travel Fair 2025 expects 15,000 visitors

KUALA LUMPUR, 21 JULY 2026 —

The AirAsia Travel Fair (AATF) 2025 will open at Pavilion Bukit Jalil on Friday with organisers forecasting 15,000 visitors—33% more than the 10,000 who attended the last pre-pandemic edition in 2019.

“The plan is to invite airlines, hotels and tourism partners to join the fair,” Woo told reporters after the launch. “International carriers such as Air Arabia and Emirates are already on board. We want to expand that participation next year as we reposition AirAsia as a travel company rather than just an airline.”

The fair brings together travellers, travel agents, tourism boards and industry partners under one roof for the first time. Past editions were staged across major Malaysian cities, but organisers say this year’s event shows Kuala Lumpur’s growing role as a travel hub with strong connections to domestic and international destinations.

AATF 2025 also introduces routes beyond Asia, reflecting inbound demand from Central Asia, particularly Kazakhstan and Uzbekistan, as Malaysia prepares for Visit Malaysia Year 2026. Woo noted rising interest from Istanbul travellers looking to explore the wider Asian region via Malaysia.

Tourism Malaysia director-general Datuk Manoharan Periasamy said the fair supports the country’s target of 43 million visitors in 2025. As of June, Malaysia had already received more than 25 million domestic and international visitors.

“The destinations featured are key source markets,” Manoharan said. “We have seen more than a 30% increase in arrivals from China and India since the government introduced the visa-free policy.” ASEAN and coastal countries remain the largest contributors to Malaysia’s inbound traffic.

Related: AirAsia