Jalaluddin Hassan crowned first winner of Kilauan Emas Selebriti, wins trophy & recording contract

KUALA LUMPUR, 4 OCTOBER 2026 —

Datuk Jalaluddin Hassan has been crowned the inaugural champion of Kilauan Emas Selebriti (KES), a seven-week televised singing competition that concluded with a live finale at the MBSA Auditorium in Shah Alam on Saturday.

Beyond the immediate material rewards, the win marks a significant professional milestone for the veteran entertainer, who is set to sign a recording contract for a single with Rocketfuel Entertainment. This development underscores the show’s role not merely as an entertainment spectacle, but as a platform for revitalizing the careers of established Malaysian artists through new commercial opportunities in the music industry.

The significance of Jalaluddin’s triumph extends to the charitable dimension of the event, as he was also named the winner of the "Emas Berkilau Of The Week" award during the finale. This specific accolade came with a cash prize of RM2,000, which the actor immediately pledged to donate to comedian and host Datuk Salleh Yaakob. The donation is intended to support Yaakob, who is currently facing several health complications.

This act of solidarity among senior figures in the Malaysian entertainment industry highlights the communal support systems that often operate within the local arts community, where financial assistance is frequently channeled to peers dealing with medical challenges.

The competitive landscape of the finale was determined by a rigorous judging panel that assessed the contestants through two distinct tasks: a solo performance and a duet. Jalaluddin’s ability to captivate the judges with these performances was the decisive factor in his victory. The judging process for the show was structured to balance professional expertise with public engagement, with 80 percent of the final marks determined by the panel of professional judges.

The remaining 20 percent of the score was derived from online audience voting, a mechanism designed to ensure that fan base popularity played a tangible, though secondary, role in the outcome. This hybrid scoring model reflects a broader trend in Malaysian television programming that seeks to integrate digital audience participation into traditional broadcast formats.

Datuk A. Tamimi Siregar secured the position of runner-up, receiving a prize package that mirrored the champion’s in structure but differed in value. Siregar’s rewards included a trophy from Astro, a recording contract with Rocketfuel Entertainment, a special edition gold bar, a travel package, and a sponsor-provided hamper valued at RM600.

The inclusion of a recording contract for the runner-up indicates that the show’s production partners are investing in multiple artists, suggesting a strategy to cultivate a broader roster of talent rather than focusing solely on the winner. This approach provides a secondary pathway for career development for high-performing contestants who narrowly miss the top spot.

In third place, actress Zila Bakarin was awarded a trophy from Astro, a special edition gold bar, a travel package, and a hamper worth RM500. The distinction in prize values between the top three finishers—RM800 for the champion, RM600 for the runner-up, and RM500 for third place—establishes a clear hierarchy of reward that aligns with the competitive ranking.

These prizes, while modest in the context of major international awards, represent significant recognition within the local entertainment sector, offering both financial benefit and professional validation to the recipients.

The remaining top six positions were claimed by Fazlina Ahmad Daud in fourth place, Amyza Aznan in fifth, and Rahhim Omar in sixth. Each of these three artists received a trophy from Astro, a special edition gold bar, a travel package, and a hamper from the sponsors.

The consistent distribution of gold bars and trophies across the top six finishers suggests that the show’s sponsors are using the event as a broad marketing vehicle, ensuring that a wide range of well-known faces are associated with their brands. This strategy maximizes the visibility of the sponsors among the diverse fan bases of the participating celebrities.

The professional judging panel for the finale consisted of Datuk Yusry Abd Halim and Jihan Muse, who served as the core evaluators. They were joined by guest judges Datuk Ramli MS and Azmi Saat, adding further weight and prestige to the assessment process. The presence of established music industry figures in both the core and guest judging roles ensures that the performances are evaluated against high professional standards.

This composition of the panel likely influenced the contestants to deliver technically proficient and emotionally resonant performances, knowing they were being scrutinized by peers with extensive experience in the Malaysian music scene.

The finale was further enlivened by live performances from a lineup of guest artists, including Baggio, Rashid Teja, Bumiputra Rockers, Khir Rahman, and Wan Hanafisu. These appearances served to maintain high energy levels throughout the broadcast and provided a platform for these artists to reach the show’s audience.

The inclusion of diverse musical acts, from rock bands to solo vocalists, reflects the eclectic nature of the Malaysian music market and the show’s attempt to appeal to a broad demographic. The live nature of these performances added an element of unpredictability and excitement that is characteristic of televised finals.

Kilauan Emas Selebriti 2026 ran for seven weeks, broadcasting live every Saturday at 9 pm on Astro Prima, starting from August 22. The show was also available for streaming through On Demand, Astro GO, and the Sooka application, catering to viewers who prefer digital consumption over traditional television. The broadcast schedule and multi-platform availability indicate a strategic effort to maximize viewership across different demographics and viewing habits.

The show’s duration and frequency suggest a sustained investment in content production, aiming to build a loyal audience base over the course of the season.

The finale marked the conclusion of a season that has generated significant interest in the Malaysian entertainment landscape. The combination of high-profile contestants, professional judging, and a mix of cash, physical, and career-based prizes has created a compelling narrative for viewers. The immediate donation of the weekly cash prize by the champion to a fellow artist in need adds a layer of social responsibility to the competition, distinguishing it from purely commercial entertainment ventures.

As the show concludes, the focus shifts to the future projects of the winners, particularly the recording contracts that will bring their music to a wider audience.

The outcome of the competition also highlights the evolving dynamics of celebrity endorsement and brand partnership in Malaysia. By awarding gold bars and travel packages, sponsors are leveraging the prestige of the winners to enhance their brand image. The involvement of Astro and Rocketfuel Entertainment signals a collaborative effort between broadcasting and music production entities, suggesting a potential for future cross-promotional activities.

The success of the show in engaging both professional critics and the general public through the voting system demonstrates the effectiveness of integrating audience participation into the competitive format.

The finale at the MBSA Auditorium served as a testament to the enduring popularity of live television events in Malaysia. The presence of a dedicated audience and the high production value of the broadcast reflect the industry’s commitment to delivering premium content.

The specific details of the prize distribution, from the RM800 hamper for the winner to the RM500 for third place, provide a clear metric of the show’s financial scale and its impact on the participants. The story of Jalaluddin Hassan’s victory, coupled with his charitable gesture, encapsulates the blend of competition, career advancement, and community support that defines the current state of Malaysian celebrity entertainment.