Econsave sets July 2026 promotion with RM14 million in discounts on 2,000 items

KUALA LUMPUR, 2 AUGUST 2026 —

Econsave kicked off its “Compare Our Prices!” campaign on 17 July with RM14 million in discounts on 2,000 items, the chain said in a statement.

The 12-day sale runs until 28 July 2026 and targets staples such as rice, fresh produce and household cleaners that account for 60% of household grocery budgets, according to the retailer.

Fresh produce is the headline category: potatoes at RM1.59/kg, cabbage at RM1.59/kg, Fuji apples at RM5.90 per five-fruit pack and seedless black grapes at RM8.90/kg. Core proteins are discounted to RM9.99/kg for boneless chicken breast and RM7.99/kg for fresh mackerel scad. Household detergents such as Breeze Liquid Detergent are priced at RM18.90.

The campaign also bundles vegetables into three-packs for RM10 and promotes frozen foods including Farm’s Best Smoked Frankfurters at RM3.49 and First Pride Chicken Nuggets at RM14.90. Snacks and ice cream lines are similarly discounted, with Wall’s Mini Magnum at RM13.99 and Econsave Choice Ice Cream at RM6.49.

Econsave said the RM14 million discount pool is the largest single-month promotion in its 18-outlet history across southern Johor. The run-rate of RM0.93 million per day exceeds the RM0.72 million daily average recorded in the first half of 2026, indicating accelerated inventory clearance ahead of the Ramadan-Aidilfitri restocking cycle.

Analysts monitor Econsave’s promotional intensity as a leading indicator of retail inflation sentiment in southern Johor, where the chain operates 18 outlets. The July sale follows a RM9.8 million discount programme in March 2026 and a RM12.3 million outlay in December 2025.

Customers can access the full catalogue via Econsave’s website or in-store from 17 July. The company said it will monitor branch-level demand and may extend limited-time offers if sell-through exceeds 80% of allocated stock.