Samsung Galaxy S26 FE Malaysia: Exynos 2500 and AI upgrades, priced from RM2,899

KUALA LUMPUR, 28 AUGUST 2026 —

Samsung Unveils Galaxy S26 FE in Malaysia with Exynos 2500, AI Upgrades, Starting at RM2,899

The Galaxy S26 FE features the 3-nanometre Exynos 2500 chip, a first for an FE model, previously seen in the Galaxy Z Flip 7. This processor delivers improved performance and efficiency compared to the 4-nanometre Exynos 2400 found in the Galaxy S25 FE. The device retains a 6.7-inch Full HD+ Dynamic AMOLED 2X display with a 120Hz refresh rate and 1,900 nits peak brightness, alongside Corning Gorilla Glass Victus+ protection and an aluminium frame. While the dimensions remain similar at 7.4mm thin, the weight has increased slightly to 193g.

Pricing for the Galaxy S26 FE starts at RM2,899 for the 128GB variant, a strategic move by Samsung to keep the base price under RM3,000. This marks an increase from the Galaxy S25 FE, which was priced at RM3,099 for the 256GB model and RM3,699 for the 512GB version. The new model is available in three colours: Blueberry, Graphite, and Pistachio.

Launch Promotions and Availability

Samsung Malaysia has announced that the Galaxy S26 FE will be available from September 4, 2026. To coincide with the launch, the company is offering a range of promotions from September 4 to 30, 2026, including rebates of up to RM600 with selected bank cards or Shopee SPayLater. An exclusive RM100 rebate is also available for Samsung Fans. With these promotions, the effective starting price can drop to as low as RM2,499.

Additional launch offers include a six-month Google AI Pro trial worth RM480, which provides access to expanded AI features and 5TB of cloud storage. Customers can also benefit from up to 30% discounts on multi-buy purchases and 12-month 0% instalment plans via SPayLater.

Camera and AI Enhancements

While the hardware configuration remains largely unchanged from the Galaxy S25 FE, Samsung has introduced several AI-powered camera features from its flagship devices. The rear triple-camera setup includes a 50MP main sensor with optical image stabilisation (OIS), a 12MP ultra-wide lens, and an 8MP telephoto camera with 3x optical zoom and OIS. The front features a 12MP selfie camera housed in a punch-hole cutout.

New AI features include My FanCam, which allows users to track and reframe a selected person in videos using Galaxy AI. Another addition is Super Steady with Horizontal Lock, designed to maintain a level horizon during video recording, enhancing stability for moving shots. Samsung also highlights improved Nightography capabilities and Photo Assist, which enables users to edit photos using natural language prompts—such as converting day scenes to night or restoring missing image elements.

Software and Future-Proofing

The Galaxy S26 FE ships with One UI 9 based on Android 17, making it the first device in the Galaxy S26 series to launch with this software out of the box. It includes Samsung’s latest Galaxy AI features, such as customisable Now Brief cards and Now Nudge, which provides contextual suggestions across third-party apps and notifications. The Circle to Search feature with Google has also been enhanced to identify multiple items within a single image.

Samsung has committed to providing seven generations of Android OS updates and seven years of security patches for the Galaxy S26 FE, ensuring long-term software support.

Battery and Connectivity

The device retains a 4,900mAh battery and supports 45W wired charging, capable of reaching 69% charge in approximately 30 minutes. It also features 15W wireless charging, Wireless PowerShare, and is rated IP68 for dust and water resistance. Connectivity options include 5G, Wi-Fi 6E, Bluetooth 5.4, and NFC.

Regional and Market Impact

The introduction of the Galaxy S26 FE in Malaysia reflects Samsung’s strategy to cater to price-sensitive consumers while maintaining access to premium features. The Exynos 2500 chip and AI enhancements position the device competitively against mid-range flagships in the region, particularly in markets like Indonesia, Thailand, and Vietnam, where Samsung holds significant market share.

Industry analysts suggest that the FE series plays a role in Samsung’s broader ecosystem, driving brand loyalty and encouraging upgrades from older models. The aggressive pricing and promotional offers are expected to boost sales during the year-end festive season.

Stakeholder Perspectives

Samsung Malaysia did not provide direct quotes in its announcement, but the company emphasised the device’s role in delivering "flagship experiences at a more accessible price point." The inclusion of advanced AI features and long-term software support aligns with growing consumer demand for intelligent and future-proof devices.

Retail partners are expected to play a key role in driving adoption, with exclusive promotions and bundle offers likely to enhance market penetration.

Forward-Looking Outlook

The Galaxy S26 FE is positioned as a bridge between Samsung’s flagship and mid-range offerings, targeting tech-savvy consumers seeking premium features without the flagship price tag. With its AI-driven camera innovations and software support, the device may set a new benchmark for FE models in the region.

As Samsung continues to expand its AI and Exynos chip integration across product lines, the Galaxy S26 FE could serve as a testbed for future technologies, potentially influencing the broader smartphone market in Southeast Asia.

Availability begins on September 4, 2026, with promotional pricing available through the end of the month.

Related: Samsung Electronics Malaysia · Kuala Lumpur