Rare serow spotted on Thailand’s Prachuap Kiri Khan beach
PRACHUAP KHIRI KHAN - A wild serow, a rare and protected species, has been spotted roaming on a beach in Kui Buri district, an unusual sighting hailed by wildlife officials as a positive sign for the area’s ecosystem.
Source: Bangkok Post Top Stories · October 4, 2026 at 6:32 PM · AI-assisted report
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SAM PHRAYA BEACH, KUI BURI DISTRICT, PRACHUAP KHIRI KHAN PROVINCE, THAILAND, 5 OCTOBER 2026 —
A short‑horned serow, a critically endangered goat‑antelope, was photographed walking along Sam Phraya Beach in Kui Buri district of Prachuap Khiri Khan province on Saturday, the Khao Sam Roi Yot National Park announced.
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The park released the images on its social‑media page, noting the animal’s presence on the beach as an unusual sighting.
The park’s chief, Ekkarit Duangmala, said the sighting was encouraging because it suggested the area remained a safe habitat for wildlife. “Seeing a serow at close range on Sam Phraya Beach is very encouraging and demonstrates that this forest remains a safe home for rare wildlife,” Duangmala said.
The serow is one of 21 wildlife species protected under Thailand’s Wildlife Preservation and Protection Act and is listed as Critically Endangered on the International Union for Conservation of Nature (IUCN) Red List. According to the Department of National Parks, Wildlife and Plant Conservation, wild serows normally live on rugged limestone slopes, foraging and sheltering among rocky terrain.
The animal’s appearance in the beach area, which lies between a mountain range and the sea, may indicate that wildlife in the area faces relatively little disturbance and can move freely within its natural habitat.
The park authorities said they continue patrolling to monitor potential threats and collect wildlife population data for research. Community outreach programmes in nearby areas encourage local participation in conservation efforts.
The sighting is being hailed by wildlife officials as a positive sign for the region’s ecosystem, suggesting that the coastal lowland area remains a viable refuge for rare species and that conservation measures are effective in maintaining a safe habitat for the serow and other protected wildlife.
Related: Ekkarit Duangmala