Korean halal buffet chain Seoul Garden celebrates 43 years, gives away RM300,000 to mark the occasion
The Korean halal dining group is rolling out RM4.30 anniversary deals, birthday discounts of up to 43 per cent and a Dine & Win campaign with a total prize pool of RM300,000.
Source: The Rakyat Post · August 22, 2026 at 5:25 AM · AI-assisted report
Single-source
KUALA LUMPUR, 22 AUGUST 2026 —
KUALA LUMPUR — Seoul Garden, Malaysia’s homegrown Korean halal dining chain, is marking its 43rd anniversary with a series of promotions, including a RM300,000 prize pool giveaway, anniversary deals starting at RM4.30, and up to 43% birthday discounts.
Market Impact
The celebrations began on Friday (21 August), featuring selected menu items priced at RM4.30—a symbolic nod to the anniversary year—as well as a Dine & Win campaign where customers spending a minimum of RM250 on a single receipt stand a chance to win cash prizes. Birthday diners also receive up to 43% off their bills, while weekday lunch groups can take advantage of a Buy 4 Pay 3 promotion.
The group has not yet announced an end date for the campaign.
Since its establishment in 1983, Seoul Garden has grown from a single Korean barbecue concept into a diversified halal dining group with three distinct formats: Seoul Garden Buffet, Seoul Garden Hotpot, and Seoul Garden Korbi Grill, the latter targeting younger diners with a modern Korean barbecue experience. In response to shifting consumer habits, the group has also launched K-Jjang by Seoul Garden Group, a delivery-only virtual brand designed to compete with at-home dining options.
Expansion remains a key focus, with Seoul Garden’s outlets now operating across Sabah and Sarawak in East Malaysia. The group currently operates over 38 outlets nationwide, catering to a growing demand for halal-certified Korean cuisine.
Davy Wee, Chief Strategy Officer of Seoul Garden Group, said the milestone reflects the brand’s deep connection with Malaysian diners over four decades. “As we celebrate our 43rd anniversary, our focus remains on creating enjoyable dining experiences that bring people together,” he said.
The anniversary promotions come as the Malaysian foodservice sector continues to adapt to post-pandemic consumer behavior, with many diners balancing convenience and experience. Seoul Garden’s multi-format strategy—spanning buffet, hotpot, and delivery—positions it to capture diverse market segments, from families to young professionals.
For diners looking to participate, exact operating hours and table bookings can be verified through the Seoul Garden Malaysia Outlet Directory. The campaign’s duration and further details remain unannounced.