HKTVmall’s 2026 ‘Thankful’ Sale Slashes Prices on Selected Items to ~22% of Original
Daily storewide discounts from popular merchants — as low as 50% off 29 merchants offer storewide discounts again at the same time (Promotion period: 12 October – 12 November 2026) HONG KONG, Oct. 12, 2026 /PRNewswire/…
Source: PR Newswire Asia · October 13, 2026 at 1:50 AM · AI-assisted report
Single-source
HONG KONG, SINGAPORE, THAILAND, MALAYSIA, 13 OCTOBER 2026 —
HKTVmall launches "Thankful 2026" promotion in Hong Kong, offering daily storewide discounts up to 50% off from 29 merchants and lucky bags priced at HK$99
Hong Kong-based e-commerce platform HKTVmall has kicked off its annual "Thankful 2026" promotion, running from October 12 to November 12, 2026, featuring daily storewide discounts from 29 merchants and high-value lucky bags priced significantly below market rates.
The promotion, which spans six product categories—home & furniture, toys & books, health & wellness, supermarket, skincare & beauty, and pet supplies—includes daily discounts from October 12 to November 9, with each merchant offering storewide deals as low as 50% off. Selected spotlight products are priced at approximately 22% of their original cost.
Additionally, two merchants per week will provide high-value free gifts, covering 11 brands including Colgate, Glad & Clorox, Sensodyne, Walch, and Darlie toothpaste.
The promotion also features weekly "lucky bags" containing essential supermarket items such as rice, oil, frozen meat, seasonings, instant noodles, tissues, and cleaning products. Each bag, valued at up to HK$168 after discounts, is sold at a fixed price of HK$99, undercutting traditional supermarket prices. A new lucky bag is launched every Monday, with details available through the HKTVmall app or social media.
The promotion follows HKTVmall’s tradition of annual customer appreciation events, with this year’s offering emphasizing deep discounts and bundled deals across multiple product categories. The platform has directed customers to its promotional microsite for further details.
For Malaysian consumers, the promotion reflects HKTVmall’s expanding regional reach, particularly in Southeast Asia, where similar discount strategies have been deployed in markets like Singapore and Thailand. The timing aligns with Hong Kong’s mid-autumn shopping season, a period when e-commerce platforms typically intensify promotions to attract consumers ahead of the year-end holiday rush. The fixed-price lucky bags, in particular, may appeal to cost-conscious shoppers in Malaysia, where inflation remains a concern for many households.
Related: HKTVmall
Malaysia Impact
2/10HKTVmall’s promotion may indirectly boost cross-border e-commerce demand from Malaysian consumers, particularly for discounted essentials like supermarket items, though no direct financial or market impact is evident.
tradeconsumer