Apollo Food wins FMCG confectionery honour at BrandLaureate Halal awards

KUALA LUMPUR, 31 JULY 2026 —

Apollo Food Wins Halal Confectionery Award in Malaysia

The accolade was presented during a ceremony held on April 29, 2026, at The Majestic Hotel Kuala Lumpur. Organized by The World Brands Foundation (TWBF), the awards recognize organizations that uphold excellence in trust, governance, quality standards, innovation, and sustainable brand growth within the global Halal ecosystem. The 2026 edition operated under the theme “Advancing Halal: Inspiring Trust, Elevating Standards, Expanding Vision.”

For Apollo Food, this recognition underscores more than a product milestone. It highlights the evolution of a Malaysian brand that has strengthened its market position through product improvements, packaging upgrades, geographic expansion, and deeper consumer engagement—while maintaining its core promise of delivering accessible snacking experiences.

The award reflects Apollo Food’s commitment to quality, trust, and continuous operational improvement across its product lines and brand experience. The company acknowledged the contributions of consumers, business partners, retailers, employees, and stakeholders in achieving this recognition.

Apollo Food Holdings Berhad, the parent company, stated that the award serves as both a celebration of current achievements and a motivation for future growth. The company reaffirmed its dedication to innovation and delivering products that meet consumer expectations with reliability.

Malaysia Market Impact The win positions Apollo Food as a leading Halal confectionery brand in Malaysia, reinforcing consumer confidence in locally produced Halal snacks. It may also enhance the company’s competitiveness in both domestic and international markets, particularly in Muslim-majority regions where Halal certification is a key purchasing driver.

The award could strengthen Apollo Food’s market share in Malaysia’s FMCG confectionery segment, which is valued at approximately RM3.2 billion as of 2025, according to industry estimates. It may also attract new retail partnerships and export opportunities, especially in Southeast Asia and the Middle East.

Sector and Company Context Apollo Food Industries, a subsidiary of Apollo Food Holdings Berhad, has been a longstanding player in Malaysia’s confectionery industry. The company operates under the Apollo brand and is known for traditional and modern snack products, including candies and biscuits.

The BrandLaureate World Halal BestBrands Awards are recognized globally as a benchmark for Halal integrity and quality. Winning in the FMCG: Confectionery & Snacks category places Apollo Food among top Halal-certified brands, potentially improving shelf visibility and consumer trust.

Outlook Apollo Food has indicated that the award will guide its future strategy, with a focus on innovation, sustainability, and expanding its Halal-compliant product range. The company aims to strengthen its presence in both local and international markets while maintaining high standards of quality and consumer trust.

Industry analysts suggest that such recognitions can accelerate brand growth, particularly in export markets where Halal certification is a competitive advantage. Apollo Food’s next steps may include product line extensions, packaging innovations, and deeper engagement with Halal certification bodies to support further expansion.

Details regarding Apollo Food’s future product launches or market expansion plans were not disclosed in the announcement.

Related: Kuala Lumpur