Land & General’s Damansara Laverra sells 61% of RM752m project in a day

KUALA LUMPUR, 6 AUGUST 2026 —

Land & General Berhad sold 61% of the 1,008-unit Damansara Laverra within 24 hours of its launch, the developer said on Monday. The RM752 million gross development value project sits on 2.84 acres of freehold land in Bandar Sri Damansara and features layouts from two to four bedrooms ranging between 725 sq ft and 1,150 sq ft.

More than 600 units were reserved on launch day, lifting initial take-up to 61% of total inventory. The momentum follows earlier success in the same township: Damansara Livista reached 90% take-up and Residensi Kamelia reached 83% as of 30 April 2024. “The response shows sustained confidence in freehold residential projects in strategic corridors like Damansara,” the company said in a statement.

Damansara Laverra is positioned 500 metres from the MRT Sri Damansara West station via a covered walkway. It also benefits from Bandar Sri Damansara’s mature ecosystem: retail hubs such as DA Central Mall, lifestyle centres like The FLO and Ativo Plaza, and two group-operated schools—Sri Bestari Private School and Sri Bestari International School.

Managing Director Low Gay Teck said the project targets upgraders and growing families seeking freehold strata homes in one of the Klang Valley’s most established townships. “Bandar Sri Damansara continues to attract buyers because of its complete municipal ecosystem, good transport links and long-term liveability for families and owner-occupiers,” he said. The development limits density to eight to 12 units per floor and reserves four corner units per level for added privacy.

Amenities include a 50-metre pool, a three-tier waterfall and a 5.21-acre Senses Park recreation zone featuring a rooftop “Camping by the Sky” experience. Average selling price is about RM870 per sq ft and full completion is targeted for the second quarter of 2030.

The swift sell-out signals sustained demand for freehold residential product in mature corridors of the Klang Valley, where scarcity of new freehold land has tightened supply. The take-up rate also suggests pricing power in niche segments, which may encourage further freehold launches by other developers targeting owner-occupiers rather than investors.