PKFARE Partners with Wano and AirAsia MOVE to Launch Flight + Hotel Packaging
PKFARE Bhd today unveiled a packaging partnership with Wano and AirAsia MOVE that packages flights and hotels into dynamic bundles driven by live airline demand.
Source: breakingtravelnews.com · July 21, 2026 at 8:31 AM · AI-assisted report
Corroborated
KUALA LUMPUR, 21 JULY 2026 —
PKFARE Bhd today unveiled a packaging partnership with Wano and AirAsia MOVE that packages flights and hotels into dynamic bundles driven by live airline demand.
Market Impact
Under the tie-up, Wano handles B2B distribution to 16,000 agents and corporate buyers, AirAsia MOVE supplies consumer demand from its OTA network, and PKFARE provides the real-time packaging engine that merges flight schedules, route-level data and hotel rates into on-the-fly itineraries.
The partners said the model replaces static bundles with continuously optimized offers that update with availability and pricing. Hotels gain access to airline-driven demand instead of generic search traffic, while travel agents and corporate buyers receive sharper, higher-conversion packages, according to the statement.
Siew Lee Tan, Wano’s general manager, said the collaboration lets the platform move beyond seat inventory to build full travel ecosystems. “By integrating flight and hotel packaging through PKFARE, Wano and AirAsia MOVE are not just improving the traveler experience; we are maximizing value across the entire distribution chain,” she said.
Jason Song, PKFARE’s CEO, said the partnership reflects “a fundamental shift from fragmented bookings to more intelligent, bundled journeys.” He added that connecting live airline inventory and route-level demand signals with hotel supply in real time gives hotels far greater precision in capturing intent-driven demand.
PKFARE said the model targets hotels looking to diversify distribution, boost occupancy and raise conversion by surfacing offers within relevant travel flows rather than broad, non-specific searches. AirAsia Airlines’ schedules, route demand and promotional campaigns feed directly into the packaging engine, shaping hotel offers around actual passenger itineraries.
The partners did not disclose financial terms, volumes or a launch date for the packaged products.
Related: AirAsia