Zeekr Expands Presence in Klang Valley with EON partnership Opening Pop-Up Store in Shah Alam

KUALA LUMPUR, 25 SEPTEMBER 2026 —

Zeekr Expands Malaysia EV Presence with EON Deal, Opening Shah Alam Pop-Up Store as Klang Valley Push Begins

KUALA LUMPUR — Chinese electric vehicle (EV) brand Zeekr has formalized a strategic distribution partnership with Malaysia’s national car distributor, Edaran Otomobil Nasional Berhad (EON), marking a major step in its expansion into the Klang Valley market.

The agreement, signed on 24 September 2026, will see EON operate Zeekr’s first dedicated retail and after-sales hubs in Shah Alam, starting with a pop-up store at AEON Mall Shah Alam in October 2026, followed by a full-service Zeekr House Glenmarie in early 2027.

The move shows Zeekr’s push to deepen its foothold in Malaysia’s EV market beyond its December 2024 launch, leveraging EON’s established automotive retail and customer service infrastructure. For consumers, the partnership introduces a more accessible model for engaging with Zeekr’s premium electric lineup—Zeekr X, Zeekr 009, and Zeekr 7X—through a retail environment integrated into daily shopping routines, rather than traditional dealerships.

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Zeekr’s entry into Malaysia in December 2024 was managed through Zeekr Intelligent Technology (Malaysia) Sdn Bhd, its wholly owned subsidiary tasked with wholesale operations, dealer network expansion, branding, and after-sales oversight. The new EON collaboration represents the next phase in this strategy, with the distributor’s expertise in automotive retail and EV customer support expected to enhance Zeekr’s market penetration.

The pop-up store at AEON Mall Shah Alam, spanning 1,340 square feet on the ground floor (G45), will serve as a trial run for Zeekr’s consumer engagement model. Unlike conventional dealerships, the mall-based location allows passersby to interact with the brand’s vehicles and staff without requiring a dedicated visit.

Customers will be able to test-drive the Zeekr X (compact SUV), Zeekr 009 (premium electric MPV), and Zeekr 7X (electric SUV), while also receiving direct information on ownership options, technology features, and financing—all under one roof.

EON’s General Manager for Automotive Retail, Eddy Lu, emphasized that the partnership extends beyond retail expansion, focusing on holistic customer experience throughout ownership. “This isn’t just about selling more cars,” Lu stated. “It’s about ensuring every touchpoint—from discovery to service—reflects Zeekr’s commitment to premium EV mobility.”

For EON, the collaboration aligns with its broader strategy to integrate cutting-edge automotive technology with its established service ecosystem. Akkbar Danial, EON’s CEO, noted that the deal follows a fact-finding visit by EON representatives to Zeekr’s Chinese facilities, where they assessed the brand’s manufacturing capabilities, technological innovations, and EV mobility approach. “We’re creating an ecosystem that merges Zeekr’s advanced tech with EON’s proven after-sales and customer care,” Danial said.

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The Zeekr House Glenmarie facility, slated for completion in Q1 2027, will consolidate sales, vehicle delivery, and post-purchase services into a single, dedicated space. This contrasts with the pop-up store’s temporary, experiential role, offering a permanent hub for test drives, transactions, and long-term support—a critical factor for EV adoption, where service accessibility often influences buyer confidence.

Malaysia’s EV market remains in a growth phase, with government incentives and rising consumer awareness driving demand. Zeekr’s three models—Zeekr X (starting price undisclosed), Zeekr 009 (positioned as a premium family EV), and Zeekr 7X (flagship SUV)—compete in segments where established brands like Proton, Perodua, and Tesla already hold presence.

The EON partnership could accelerate Zeekr’s visibility, particularly in Klang Valley, where Shah Alam’s strategic location serves as a gateway to Petaling Jaya, Kuala Lumpur, and Selangor’s northern districts.

Industry observers note that Zeekr’s success hinges on post-sales reliability, an area where EON’s infrastructure—including service centers and warranty networks—may provide a competitive edge. The brand’s earlier market entry saw limited physical presence, relying on digital channels and select dealers. The new retail push signals a shift toward omnichannel engagement, with mall-based pop-ups and dedicated service centers addressing key pain points for EV buyers: accessibility, transparency, and trust in long-term support.

--- Next Steps: - October 2026: Official opening of Zeekr Pop-Up Store at AEON Mall Shah Alam (G45, Ground Floor). - Q1 2027: Launch of Zeekr House Glenmarie, a full-service hub combining sales, delivery, and after-sales operations. - Ongoing: Expansion of Zeekr’s dealer network in Klang Valley, with potential rollout to other Malaysian states pending demand.

The partnership marks Zeekr’s most concrete retail advancement since its 2024 launch, positioning EON as its anchor distributor in Malaysia’s most lucrative automotive market. For consumers in Shah Alam and surrounding areas, the pop-up store offers an immediate opportunity to experience Zeekr’s vehicles firsthand—a development that could influence purchasing decisions in a segment where test drives and hands-on interaction remain.