After almost five decades, Mushroom Group’s Melbourne HQ is on The market
“If the walls could talk, they’d have one hell of a story.”
Source: Billboard Feed · September 30, 2026 at 7:32 AM · AI-assisted report
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MELBOURNE, ALBERT PARK, LITTLE COLLINS STREET, 30 SEPTEMBER 2026 —
Mushroom Group announced on Saturday that its historic Melbourne headquarters at 9 Dundas Lane, Albert Park, is now for sale.
Market Impact
The property, a former biscuit factory that has housed the independent music label and its associated businesses for almost five decades, will be marketed by Marshall White and Stonebridge on behalf of Advise Transact. The sale follows the group’s relocation to a new warehouse‑style campus on Little Collins Street in Melbourne’s East End, a move that consolidates its touring, label, publishing and creative operations under one roof.
The decision to divest the Dundas Lane site marks the end of an era for a venue that has been described by the group as “globally renowned in the music industry”. The address has been the signing point for a roster that includes Kylie Minogue, Jimmy Barnes, Split Enz, Skyhooks, Archie Roach, Paul Kelly, Hunters & Collectors, Yothu Yindi, Vance Joy, The Temper Trap, Vika & Linda, Dan Sultan and The Teskey Brothers.
It also serves as the spiritual home of Frontier Touring, one of Australia’s leading concert promoters that has staged tours for Taylor Swift, The Rolling Stones, Billy Joel, Madonna, Bruce Springsteen and Foo Fighters. Frontier Touring is now one of more than 20 businesses operating under the Mushroom Group banner.
“Dundas Lane has been an incredible part of Mushroom’s history and is globally renowned in the music industry,” said Mushroom Group chief executive Matt Gudinski, son of founder Michael Gudinski. “I’ve been coming here my entire life, and it’s hard to overstate what this place means to everyone at Mushroom. As we look ahead, finding the right custodian to carry Dundas Lane’s storied history into its next chapter is incredibly important to us.
It will be sad to leave so many memories behind, but we’re excited for what the future might hold for this iconic address.”
The sale concerns a freehold corner parcel of approximately 525 square metres with three street frontages. The building comprises roughly 1,080 square metres of floor space, including two main levels of about 490 square metres each, an upper‑level office of around 100 square metres and a rooftop terrace. The layout blends warehouse‑scale proportions with character elements retained from its industrial origins.
Mushroom Group, founded in 1972 and originally headquartered in St Kilda, moved to the Dundas Lane premises in 1980. The venue celebrated the label’s 50th anniversary in 2023 with a series of releases, including the compilation “Mushroom: 50 Years of Making Noise”, the documentary “Ego, The Michael Gudinski Story” and a concert at Rod Laver Arena featuring acts from the Mushroom family.
The group’s relocation to Little Collins Street earlier this year signals a strategic shift toward a consolidated, purpose‑built campus that will accommodate its diverse portfolio of touring, record labels, talent management, event curation, music publishing, creative services, booking agencies, merchandising, brand and marketing, film production, distribution and neighboring‑rights activities. The new site is described as a standalone warehouse‑style building designed to house staff and operations across both international and domestic markets.
The announcement that the Dundas Lane property is on the market has been framed by Mushroom Group as a “tangible piece of the Mushroom story and Australia’s rich music history”.
A statement from the company echoed this sentiment, noting that “if the walls could talk, they’d have one hell of a story.” The property’s sale is expected to attract interest from investors and developers keen to acquire a landmark site with cultural significance and substantial floor area in a prime inner‑south Melbourne location.
The listing follows a period of heightened activity for the group, which has been expanding its global footprint through partnerships and acquisitions while preserving its independent ethos. The sale of the iconic headquarters is the latest step in a broader restructuring aimed at modernising the group’s infrastructure and positioning it for future growth in a rapidly evolving music market.
Related: Mushroom Group