Creator Business Motion Society Hires Ex-Spotify, Meta & Fullscreen Exec Chanel Simmons To Lead U.S. Operation

KUALA LUMPUR, 29 SEPTEMBER 2026 —

Creator economy platform Motion Society announced on Thursday that former Spotify, Meta and Fullscreen executive Chanel Simmons will take charge of its U.S.

Simmons’ hiring signals Motion Society’s intent to deepen its expertise in digital‑content partnerships and platform‑driven growth, a move that could enhance the firm’s ability to serve creators across multiple markets, including the fast‑growing Southeast Asian region. The company’s proprietary operating system, which blends performance data from major video platforms with workflow automation, is designed to give its 50‑plus staff more time for strategic planning and creative development.

Simmons brings over a decade of experience in the creator economy. At Fullscreen, she led YouTube syndication and later oversaw FaZe Clan’s owned‑channels business and a roster of 50 creators. She subsequently joined Meta before moving to Spotify, where she worked on digital‑content partnerships, onboarding creators and helping creator‑service providers expand YouTube video programming onto Spotify’s platform. “During my time at Spotify, Motion Society consistently stood out,” Simmons said.

“The team understood the needs of both creators and platforms and came to us with a deeply informed point of view on how creator content could succeed on Spotify. What impressed me most was the combination of strong creatives, platform expertise and the technology they built that allows their team to focus more time on strategy and the content itself.”

At Motion Society, Simmons will oversee a content‑lab unit that tests ideas to determine where a piece of content has the best opportunity to cut through. The lab relies on the company’s proprietary operating system, which uses performance data from platforms to inform staff about how thousands of videos have performed across each channel.

The system is intended to speed up workflows for the firm’s 50‑plus employees, allowing more resources to be allocated to creative and strategic planning for its creator partners, which include personalities such as Jesser, Stephen Sharer and Lizzy Capri.

Motion Society was founded in 2022 by Martin Belotti, the creator behind LADB Restoration, together with CEO Thomas Subra, COO Jean‑Loup Fraudin and chief product officer and engineer Lucas Falga. Subra, Fraudin and Falga left careers in finance and engineering to build the company alongside Belotti, and together they raised seed funding to develop the proprietary operating system that underpins their business model.

Belotti explained the company’s origin: “Motion Society was inspired by a problem I ran into while growing my own channel. Even as I reached more than one million subscribers, I was still mostly operating it on my own. I could see more value in the content I had already made, but expanding it across platforms required the time and expertise I didn’t have.

I wasn’t willing to give up quality and control of the content just to grow. So we set out to build the partner I had been looking for.”

The firm’s focus on data‑driven content optimisation and its network of 650 creators position it as a notable player in the creator‑economy ecosystem, where platforms such as YouTube, TikTok and Spotify vie for creator attention and audience share. By integrating a technology‑centric approach with a sizable creator roster, Motion Society aims to deliver scalable growth for its partners while maintaining control over content quality.

Simmons’ appointment is the latest development in Motion Society’s leadership expansion, underscoring the company’s ambition to leverage her cross‑platform experience to refine its content‑lab operations and broaden its market reach. The firm did not disclose any immediate changes to its strategic direction beyond the new U.S. Managing Director role.

Related: Motion Society · Chanel Simmons