Hyderabad landmarks illuminated pink for breast cancer awareness month

HYDERABAD, 1 OCTOBER 2026 —

Hyderabad’s iconic landmarks turned pink for the 18th consecutive year as the city marked the start of International Breast Cancer Awareness Month, with Telangana governor Shiv Pratap Shukla and surgeon P. Raghu Ram leading the illumination of Lok Bhavan, the most visible symbol of the campaign.

The campaign’s continuity reflects its growing impact, with Dr. P. Raghu Ram, founder and chairman of UBF, emphasizing its role in fostering early detection and reducing stigma. "Hyderabad is the only city in the world where several iconic monuments and prominent buildings have been illuminated in pink on the same night for 18 consecutive years," he stated.

The pink illumination serves as a visual reminder for women to monitor breast health, recognize changes promptly, and seek medical advice without delay.

This year’s event, held under the theme "Paint the City Pink," included the participation of key institutions such as Arts College, T Hub, Durgam Cheruvu Cable Bridge, and KIMS Hospitals. The campaign’s longevity—spanning two decades—highlights its deep-rooted influence in public health advocacy, particularly in a region where breast cancer remains a significant concern.

For Malaysia and the broader Southeast Asian region, the initiative offers a model for how sustained public awareness campaigns can drive behavioral change in healthcare. While Malaysia has its own breast cancer awareness programs, including Pink October events, Hyderabad’s approach demonstrates the effectiveness of large-scale, visually striking initiatives in engaging communities. The campaign’s focus on early detection aligns with global health priorities, particularly in reducing mortality rates through timely intervention.

The economic and social impact of such campaigns extends beyond awareness, influencing healthcare infrastructure and policy discussions. In Malaysia, for instance, breast cancer remains the leading cancer among women, with early detection critical to improving survival rates. The UBF’s model—combining public illumination with medical advocacy—could serve as a blueprint for local organizations seeking to amplify health messaging through high-visibility events.

As the campaign enters its third decade, its success hinges on maintaining public engagement and expanding outreach. Dr. Raghu Ram’s emphasis on consistency underscores the importance of long-term commitment in health advocacy. For Malaysian stakeholders, the Hyderabad example reinforces the need for innovative, community-driven strategies to address preventable diseases, particularly in urban centers where visibility and accessibility play key roles in public health outcomes.

The next phase of the campaign will likely focus on sustaining momentum through partnerships with hospitals, corporations, and government bodies, ensuring that the pink illumination remains a catalyst for broader health education initiatives. The event’s conclusion marks the beginning of a month-long series of activities, including screenings, workshops, and public discussions, all aimed at reinforcing the message of early detection and proactive healthcare.

Related: Ushalakshmi Breast Cancer Foundation · Lok Bhavan · Shiv Pratap Shukla · Hyderabad