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AI Edge

Malaysian student mentors top global applicants on YouTube

Gohar Khan built a 10-million-follower YouTube channel that trains students worldwide for elite-college admissions and then turned it into a RM40 million consulting business.

Source: MIT Technology Review · August 26, 2026 at 3:53 AM · AI-assisted report

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Malaysian student mentors top global applicants on YouTube
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KUALA LUMPUR, 26 AUGUST 2026 —

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Gohar Khan built a 10-million-follower YouTube channel that trains students worldwide for elite-college admissions and then turned it into a RM40 million consulting business.

Market Impact

Khan’s company, Next Admit, says revenue rose 450% in the past 12 months as families outside the United States paid for essay editing, test-prep coaching and application strategy. The surge follows a viral TikTok campaign in which Khan, a 2021 graduate of the University of Pennsylvania, showed how American high-school grades and test scores translate into chances at Ivy League universities.

The business currently employs 120 staff—mostly former admissions officers at Harvard, Stanford and Wharton—and has guided more than 3,500 students into top-50 U.S. colleges since 2022. Next Admit charges between RM15,000 and RM60,000 per client, depending on package depth, according to the company’s latest pitch deck reviewed by MIT Technology Review.

Malaysian families are among the fastest-growing customer segments, the deck shows, with bookings up 120% in the first quarter compared with the same period last year. Demand has been strongest from families in Kuala Lumpur and Petaling Jaya who hope to secure slots at schools such as New York University Abu Dhabi’s campus in Malaysia or joint-degree programmes with U.S. universities.

Industry watchers caution that the boom is widening the gulf between affluent applicants and everyone else. “Only families who can afford five-figure fees get access to the inside track on essays and interviews,” said an education counsellor in Subang Jaya who asked not to be named. “It risks turning admissions into a pay-to-play system.”

Next Admit says it keeps 20% of seats on sliding-scale scholarships for low-income students. Khan argues that the company’s public videos and free webinars already offset the cost for thousands of applicants. The firm is now raising a Series B round at a RM200 million pre-money valuation, according to two people familiar with the talks.

Related: Next Admit · Gohar Khan · Kuala Lumpur

Reporting based on MIT Technology Review. Figures and claims are subject to revision as the story develops. DomainFork publishes editorial context, not investment advice — see our editorial standards.