Can’t decide on your next trip? This experiential travel market lets you ‘test before you book’
Back at Suntec City on Oct 17 and 18 after a short hiatus, the Klook Travel Fest brings overseas markets to life with immersive zones, custom itineraries, flash deals and $30,000 in prizes
Source: Straits Times Life · October 11, 2026 at 11:02 PM · AI-assisted report
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SUNTEC CITY, 12 OCTOBER 2026 —
Klook Travel Fest 2026 Returns to Suntec City, Luring Asia-Pacific Travellers with Immersive Experiences and $30,000 in Prizes
Market Impact
Singapore-based travel platform Klook will bring its experiential travel showcase, the Klook Travel Fest 2026, back to Suntec City Atrium (Towers 1 and 2) on October 17 and 18, offering visitors a chance to "try before they buy" with immersive zones, flash deals, and a $30,000 prize draw—just as Southeast Asia’s travellers increasingly prioritise experiential over material spending, according to Klook’s latest Travel Pulse study.
The event, styled as a "Flee Market"—a fusion of local street markets from around the world—will feature dedicated zones for Japan, China, Southeast Asia, and Australia, each designed to simulate real travel experiences through interactive challenges, custom itineraries, and exclusive discounts. With over $300 in potential savings across attractions like Universal Studios Japan and Shanghai Disneyland, the festival aligns with Klook’s data showing that Asia-Pacific travellers are shifting budgets toward experiences while still seeking value.
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The Japan zone transforms Suntec City into a lifelike seafood market, where hotel recommendations are displayed like fresh produce, and visitors can plan trips to Tokyo, Osaka, or Hokkaido by browsing regional itineraries.
Interactive games include a "sushi-train reflex challenge"—a timed test to stop a Japanese bullet train—and the "Klook It" Challenge, where participants don Sony noise-cancelling headphones to guess how many times the phrase "Klook It" plays in a jingle by Singaporean artist Benjamin Kheng. Completing challenges earns digital stamps in the Klook Travel Fest Passport, redeemable for printed itineraries and flash deals.
Meanwhile, the China zone immerses visitors in a lantern-lit food street, complete with hanfu outfit try-ons for photos and a mock noodle stall where attendees can book travel consultations. A larger-than-life hotpot display, filled with foam and plush ingredients like prawns and meat rolls, serves as a playful photo backdrop. Those who make same-day bookings via Klook receive a free hanfu photo strip, while personalised itineraries are crafted based on individual travel preferences.
For Southeast Asia, the zone adopts a carnival-style setup, encouraging quick, fun interactions. Visitors can "pilot" a cable car past cloudy potholes to simulate a ride to Ba Na Hills (Vietnam), test their aim by tossing beanbags at Vietnamese landmarks, and collect postcards of top regional experiences. Flashing a free entry ticket grants a complimentary drink and shopping vouchers, while instant rewards keep the energy high for nearby getaways in Malaysia, Indonesia, Thailand, and Vietnam.
The Australia zone channels an authentic farmers’ market, catering to road-trippers eager to explore beyond Sydney and Melbourne. A vintage Kombi van dispenses free coffee upon completing passport challenges, while self-drive itineraries and off-the-beaten-path routes are mapped out for attendees planning Aussie holidays.
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To incentivise bookings, Klook will hold a lucky draw for visitors who spend $600 or more over the weekend, with prizes including $30,000 in cash, 1 million yuu points, and flight tickets to Tokyo. The first 150 visitors each day will also receive a free goodie bag, with select bags containing Golden Ticket prizes. Ready-made itinerary guides are available for free, ensuring even undecided travellers leave with concrete plans.
Admission to the Klook Travel Fest 2026 is free via the Klook Travel Fest entrance pass, obtainable through the platform’s website or app. The event runs from 10:00 AM to 8:00 PM daily at Suntec City Atrium (Towers 1 and 2), catering to both spontaneous bookers and inspiration-seekers in a region where experiential travel is reshaping consumer habits.
With Asia-Pacific travellers increasingly valuing immersive, pre-trip experiences, the festival positions itself as a gateway to smarter, more engaging travel planning—one where the next destination feels tangible long before the flight departs.
Related: Klook · Suntec City