Nirnama sells 11,000 copies after author adopts local themes
Nirnama, a novel by Kuala Lumpur-based author Haris Fathoni, has sold 11,000 copies since its launch eight weeks ago following a deliberate shift to embrace local Nusantara elements.
Source: Hilal Asyraf Resources · August 3, 2026 at 10:59 PM · AI-assisted report
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KUALA LUMPUR, 4 AUGUST 2026 —
KUALA LUMPUR — Nirnama, a novel by Kuala Lumpur-based author Haris Fathoni, has sold 11,000 copies in eight weeks following a deliberate shift to incorporate local Nusantara elements, the publisher said on Sunday.
Market Impact
The book’s success comes after Fathoni re-evaluated his approach to storytelling, moving away from universal themes to highlight Malaysia’s cultural and religious identity. He cited Quranic verses, including Surah Al-Hujurat (49:13), to justify the shift, emphasizing the importance of appreciating one’s own heritage.
Malaysian Market Impact The novel’s local focus has resonated with Malaysian readers, with pre-orders exceeding 8,500 copies within a month. Fathoni’s decision to emphasize Nusantara aesthetics—such as traditional attire and classical Malay settings—has been widely praised, contrasting with his earlier works that avoided ethnic-specific themes.
Fathoni drew inspiration from South Korea’s Parasite, which won the 2020 Oscar for Best Picture without relying on Western elements. He now advocates for greater appreciation of local narratives, arguing that Malaysians are hungry for stories that reflect their identity.
Author’s Perspective In an interview, Fathoni said he initially distanced himself from ethnic themes due to concerns over divisiveness. However, he later recognized the value of celebrating Malaysia’s diversity. Nirnama incorporates Islamic teachings alongside Nusantara folklore, aiming to inspire pride in Malay culture.
The novel’s illustrations showcase traditional Malay attire, further enhancing its appeal. Fathoni hopes to counter negative stereotypes about Malays, citing Quranic guidance (Surah Ar-Ra’d 13:11) on self-improvement.
Outlook Publishers expect continued strong demand for Nirnama, with no signs of slowing sales. The book’s success may encourage other Malaysian authors to explore local themes, potentially reshaping the country’s literary landscape. Further updates on sales and adaptations are pending.