Ayala Malls Cinemas to bring more eyes to 2026 CinePanalo Film Festival
The Puregold CinePanalo Film Festival and Ayala Malls Cinemas have announced an official partnership whereby Ayala Malls Cinemas will be showcasing all of the featured works of the 2026 CinePanalo in select theaters.…
Source: BusinessWorld Philippines · August 17, 2026 at 4:40 AM · AI-assisted report
Single-sourceMANILA, 17 AUGUST 2026 —
MANILA — Puregold’s CinePanalo Film Festival and Ayala Malls Cinemas have formed a partnership to screen all featured films from the 2026 CinePanalo across six Ayala Mall locations in Metro Manila.
Market Impact
The collaboration marks a strategic expansion for the festival, aiming to broaden audience access to Filipino independent and student-made cinema.
The 2026 CinePanalo will showcase seven full-length films and 20 student-made shorts at select Ayala Malls Cinemas, including Market! Market! in Taguig, TriNoma and Fairview Terraces in Quezon City, Ayala Malls Feliz in Pasig, Ayala Malls Manila Bay in Parañaque, and Ayala Malls Circuit in Makati.
The selection of venues reflects a deliberate effort to reach diverse demographics, from cultural hubs in Makati and Taguig to youth-centric areas in Quezon City and family-oriented audiences in Pasig and Parañaque.
Puregold Senior Marketing Manager Ivy Hayagan-Piedad emphasized the partnership’s role in amplifying Filipino storytelling. “Partnering with Ayala Malls helps bring the 2026 CinePanalo to as many Filipinos as possible,” she said. Ayala Malls, in turn, highlighted the festival’s alignment with its mission to provide culturally relevant experiences. “CinePanalo’s advocacy greatly aligns with Ayala Malls’ vision and values,” noted Yvette Roldan, Head of Ayala Malls’ Ancillary Business.
The CinePanalo initiative has previously produced films that gained international recognition, competing in festivals across Asia, Europe, and Africa. The 2026 edition seeks to build on this track record by ensuring wider local exposure. “Working with Ayala Malls allows the festival to reach more audiences, giving these films the platform they deserve,” Hayagan-Piedad added.
Industry observers note that the partnership could strengthen local cinema consumption amid competition from streaming platforms. Ayala Malls’ strategic mall placements—particularly in high-traffic commercial and entertainment districts—are expected to drive foot traffic and engagement.
The festival’s organizers have not yet announced ticketing details or the official screening schedule. Updates will be shared via the Puregold CinePanalo Facebook page.
Related: Ayala · Manila