Indonesia kicks off road to Harbolnas 2026
Indonesia Launches Road to Harbolnas 2026 with 5-10% Sales Growth Target
Source: Ministry of Trade Indonesia · August 27, 2026 at 10:31 AM · AI-assisted report
Single-source
KUALA LUMPUR, 27 AUGUST 2026 —
Indonesia Launches Road to Harbolnas 2026 with 5-10% Sales Growth Target
Market Impact
KUALA LUMPUR – Indonesia has launched the Road to Harbolnas 2026, a national shopping event scheduled for Oct 10-16 next year, aiming for a 5-10% increase in transactions compared to 2025.
Trade Minister Budi Santoso, Coordinating Minister for Economic Affairs Airlangga Hartarto, and Cooperatives and SMEs Minister Maman Abdurrahman officiated the kick-off at the Ministry of Trade office in Jakarta on Thursday (Aug 27).
The 2026 event, themed #PilihLokalUntukNusantara (Choose Local for the Archipelago), is designed to boost fourth-quarter consumer spending while supporting domestic products and SMEs.
Coordinating Minister Airlangga Hartarto reaffirmed the government’s commitment to strengthening the e-commerce ecosystem, including digital infrastructure, adaptive regulations, and collaboration among SMEs, industry associations, and consumers.
Harbolnas 2026 will expand beyond physical goods to include services and digital offerings such as accommodation and transport tickets, aligning with the Trade Ministry’s Regulation No. 19/2026 on e-commerce. The ecosystem will involve marketplaces, online travel agents, ride-hailing services, and social commerce platforms.
The expansion follows Harbolnas 2025’s record Rp36.4 trillion in sales, reflecting strong consumer engagement.