Power Mac Center celebrates 32nd anniversary with fan event, promos

KUALA LUMPUR, 26 AUGUST 2026 —

Power Mac Center celebrates 32nd anniversary with fan event, promos

Background and history PMC was founded in 1994 and has grown to become the largest Apple‑authorized retailer in the Philippines, operating over 30 stores nationwide and an online platform at powermaccenter.com. The company has built a loyal customer base through its 1 Infinite program, which rewards members with points for in‑store and online purchases. Over the past three decades, PMC has expanded its services to include a dedicated Mobile Care Service Center for repairs and a training arm, Basecamp, that offers professional development courses for Apple users.

Current development details The “Mission 32” event, limited to 1 Infinite members, offered interactive challenges and game stations in partnership with brands such as Beats, Belkin, and PanzerGlass. Participants could win exclusive prizes and limited‑edition commemorative merchandise. In addition to the event, PMC announced a range of discounts that run until 31 August: up to P35,000 off on select Apple products; up to 30 % off on accessories from brands including Adam Elements, BOSE, JisuLife, JBL, Laut, Native Union, Nomad, and Sony; a free Belkin BoostCharge USB‑C Cubic 20 W Wall Charger with every single‑receipt purchase of P32,000; and P2,000 off on web‑store purchases with a minimum spend of P60,000. The Mobile Care Service Center offered battery replacement parts at P3,200 and a P3,200 discount on display replacement parts for eligible iPhone models (iPhone 15 series and earlier) from 26 to 31 August, subject to a standard diagnosis fee. PMC’s training arm, Basecamp, scheduled an Apple Intelligence Productivity Bootcamp on 5 September at Power Mac Center Vertis for P320 per attendee.

Malaysia market impact While PMC operates exclusively in the Philippines, its promotional strategy and loyalty‑program model are closely watched by Malaysian Apple resellers such as iStore, iBox, and Apple‑authorized partners. The generous discounts on Apple products and accessories could intensify price competition in the Malaysian market, where consumers often compare offers across borders. Moreover, PMC’s partnership with premium brands and its focus on experiential marketing may influence Malaysian retailers to adopt similar fan‑centric events to retain customer loyalty. The launch of PMC’s Mobile Care Service Center also highlights the growing demand for after‑sales support, a trend that Malaysian resellers are increasingly addressing through dedicated service centers and extended warranties.

Sector/company specifics PMC’s 32‑year milestone underscores its resilience amid a rapidly evolving tech landscape. The company’s CEO, Joey Alvarez, emphasized that the firm’s mission is to adapt to changing technology while meeting customer needs. PMC’s loyalty program, 1 Infinite, has been a key driver of repeat business, offering points that can be redeemed for products and services. The company’s online store, powermaccenter.com, continues to expand its product range and promotional offers, reinforcing its omnichannel presence. PMC’s training arm, Basecamp, demonstrates the company’s commitment to customer education, a strategy that aligns with Apple’s broader ecosystem approach.

Outlook PMC plans to extend its “Mission 32” promotional period into the first week of September, with additional events and offers slated for the holiday season. The company is also exploring new partnerships with emerging accessory brands to broaden its product portfolio. For Malaysian Apple resellers, PMC’s anniversary campaign serves as a benchmark for customer engagement and pricing strategy. As the Apple ecosystem expands, retailers in Malaysia may look to PMC’s integrated retail, service, and training model to enhance competitiveness and customer loyalty in the coming years.

Related: Power Mac Center · Joey Alvarez