MY Koleksi rolls out limited-edition trucks in nationwide 7-Eleven stores
7-Eleven Malaysia Holdings Bhd launched the MY Koleksi Limited Edition Collectible Trucks campaign on Aug 4, offering Malaysia-themed miniature trucks for RM10 each.
Source: 7-Eleven Malaysia Holdings Berhad · July 29, 2026 at 11:59 PM · AI-assisted report
Single-source
KUALA LUMPUR, 30 JULY 2026 —
KUALA LUMPUR — 7-Eleven Malaysia Holdings Bhd has launched the MY Koleksi Limited Edition Collectible Trucks campaign, offering Malaysia-themed miniature trucks priced at RM10 each. The promotion runs from Aug 4 to Sept 28, 2025, across all 7-Eleven outlets nationwide.
Market Impact
The initiative features nostalgic, Malaysia-inspired miniature trucks designed to evoke cultural pride and childhood memories. Collectors can track their purchases via the My7E app, replacing traditional stamp cards. The campaign highlights Malaysia’s vibrant colors, patterns, and styles, appealing to both hardcore collectors and casual fans.
The promotion is part of 7-Eleven Malaysia’s broader corporate social responsibility efforts, which have earned the company multiple awards, including the Best Franchise CSR in the ESG category at the Malaysia Franchise Award 2023. The company has also been recognized for community impact initiatives benefiting the elderly, children, and underprivileged groups.
The campaign underscores 7-Eleven Malaysia’s commitment to blending retail with cultural engagement, offering Malaysians a chance to own exclusive collectibles before the limited-edition series concludes on Sept 28, 2025.