Proton e.MAS 7 PHEV sells 1,138 units in June, lifts total orders to 11,000
Proton e.MAS logged 1,138 registrations for its e.MAS 7 plug-in hybrid (PHEV) in June, bringing cumulative registrations to 4,000 units and total orders to 11,000, according to company data.
Source: NAZZ&CO · August 13, 2026 at 8:41 PM · AI-assisted report
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KUALA LUMPUR, 14 AUGUST 2026 —
Proton e.MAS logged 1,138 registrations for its e.MAS 7 plug-in hybrid (PHEV) in June, bringing cumulative registrations to 4,000 units and total orders to 11,000, according to company data.
Market Impact
The model is priced from RM105,800 for the base variant and offers pure-electric ranges of 105 km and 170 km for the higher trim. Chief executive officer Datuk Roslan Abdullah said the e.MAS 7 was engineered as an “EV-first” platform, with the internal-combustion engine serving only as a generator to recharge the battery. A single-gear reducer replaces a multi-speed transmission, cutting mechanical complexity.
The PHEV targets Malaysians without home-charging facilities or who drive long daily distances. Proton says the 105–170 km electric range covers the average 100 km daily commute, allowing drivers to charge at home and avoid petrol costs.
The launch coincides with Malaysia’s expanding electricity grid and government incentives for low-emission vehicles. The Housing and Local Government Ministry plans to install public chargers in new residential projects by 2028, which could support PHEV uptake.
Industry watchers say the strategy bridges today’s internal-combustion market with tomorrow’s electric mainstream. Local peers have focused on either full EVs or ICE models, whereas Proton positions the PHEV as a transitional option.
Proton will track e.MAS 7 uptake and may adjust pricing or introduce a lower-cost variant if demand exceeds the 11,000 orders. It has not announced a battery-electric version of the e.MAS platform, though analysts expect the “EV-first” architecture to underpin a future all-electric model.
Related: Proton Holdings Bhd · Kuala Lumpur