Malaysia Airlines sets up cabin experience at MATTA Fair
Malaysia Airlines Bhd will take over 46,000 sq ft at the Malaysia International Trade and Exhibition Centre for a cabin experience that lets visitors sit in Economy and Business Class seats before they buy tickets.
Source: The Rakyat Post · August 25, 2026 at 7:31 PM · AI-assisted report
Corroborated
KUALA LUMPUR, 26 AUGUST 2026 —
Malaysia Airlines Unveils Cabin Experience at MATTA Fair, Offering Discounts and Travel Packages
Market Impact
KUALA LUMPUR — Malaysia Airlines (MAS) will showcase its Economy and Business Class cabins at the upcoming MATTA Fair, allowing visitors to experience seating configurations before booking flights. The airline will occupy a 46,000 sq ft pavilion at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur, featuring cabin displays, destination showcases, and promotional fares of up to 25% off selected flights.
The MATTA Fair, running next month, will span 10 exhibition halls with 306 participating organizations, according to MATTA president Nigel Wong. All available space has been booked, with additional organizations on a waiting list. Free shuttle services will connect KL Sentral and Sunway Putra Mall to MITEC, while a surprise performance is scheduled for 6 September, with details to be announced on MATTA Fair’s Instagram account.
Malaysia Aviation Group (MAG) chief commercial officer of airline business Dersenish Aresandiran said the pavilion, named MAG Arena, will include travel technology exhibits, airline promotions, and the inaugural Destination Parade. Tourism boards and cultural representatives from MAS’s global network will participate, alongside sports-related activities featuring Manchester United legends, Johor Darul Ta’zim players, and national footballers. Access and appearances will be announced via Malaysia Airlines’ social media channels.
Selected Economy and Business Class fares on MAS and Firefly will be discounted by up to 25% during the campaign period. Enrich members will receive priority access from 1 to 2 September, with an additional 5% discount on bookings. Additional offers include seat selection, extra baggage, and upgrade bids, where Economy Class passengers can bid for Business Class seats. Holiday packages will be available through Journify, MAS’s travel marketplace, and MHholidays, its holiday-package platform.
Airline promotions will also be accessible online.
The MATTA Fair, a key event for Malaysia’s travel and tourism sector, highlights the industry’s recovery and growth. With 306 organizations participating, the fair underscores strong demand for travel services and partnerships. MAS’s pavilion, with its interactive cabin displays and destination showcases, aims to attract visitors and drive bookings amid competitive pricing incentives.
Industry observers note that such promotional events are critical for Malaysia’s aviation sector, which continues to rebound post-pandemic. Further details on access, performances, and booking terms will be released in the coming weeks.
Related: Sunway · MAS · Kuala Lumpur