Jason Chen buys Pizza Mendonia from Cik Epal for the second time

KUALA LUMPUR, 24 AUGUST 2026 —

Malaysian Social Media Personality Jason Chen Buys Cik Epal’s Pizza Mendonia Again, Sparks Online Support

He took the opportunity to buy the pizza again, acknowledging that it remained as delicious as before.

In his post, Chen noted that the pizza was still tasty and thanked the chef for adding more rocket leaves. While he acknowledged the higher price point, he suggested that occasional indulgence was acceptable. The post, accompanied by a photo, resonated with netizens, who expressed touching support for Cik Epal’s business through Chen’s indirect promotion.

Background: Cik Epal and Pizza Mendonia’s Rise in Malaysia’s F&B Scene

Cik Epal, a Malaysian entrepreneur, gained prominence through her food ventures, with Pizza Mendonia emerging as one of her signature products. The brand has cultivated a loyal following, particularly among social media users who appreciate its unique offerings. Chen’s repeated purchases have inadvertently positioned him as an advocate for the brand, despite his primary role as a content creator reviewing other food items.

Current Development: Chen’s Endorsement and Netizen Reactions Chen’s latest post on Aug 24 highlighted his decision to revisit Pizza Mendonia while in the vicinity of Kampus Ampang. His candid review—acknowledging the pizza’s quality while noting its price—sparked a wave of positive reactions online. Netizens interpreted his actions as a form of organic support for Cik Epal’s business, with many commenting on the emotional impact of his gesture.

The post has since garnered significant engagement, reflecting the growing influence of social media personalities in Malaysia’s food and beverage (F&B) sector.

Malaysia Market Impact: Social Media’s Role in F&B Branding

Chen’s endorsement underscores the power of social media in shaping consumer preferences in Malaysia. The F&B industry has increasingly relied on influencers and content creators to drive brand visibility and sales. Cik Epal’s Pizza Mendonia, in particular, has benefited from organic promotions, demonstrating how grassroots support can elevate a local brand’s profile without traditional advertising. The incident highlights the symbiotic relationship between influencers and small businesses in Malaysia’s digital economy.

Sector and Company Specifics: Cik Epal’s Business Growth

Details not yet available regarding Cik Epal’s business operations, revenue, or expansion plans. However, the repeated purchases by Chen suggest a growing consumer interest in Pizza Mendonia. The brand’s ability to attract repeat customers and influencer attention indicates potential for further growth in Malaysia’s competitive F&B market. The episode also reflects broader trends where local entrepreneurs leverage social media to build brand loyalty and market presence.

Outlook: Sustained Influence of Social Media in Malaysia’s F&B Sector

The episode involving Jason Chen and Cik Epal’s Pizza Mendonia exemplifies the evolving dynamics of Malaysia’s F&B industry, where social media plays a role in consumer decision-making. As influencers continue to shape purchasing behaviors, local brands like Pizza Mendonia may see increased demand and visibility. The incident also sets a precedent for how subtle endorsements by public figures can drive organic growth for small businesses in Malaysia.

Further developments in Cik Epal’s business trajectory and Chen’s future reviews may provide additional insights into this trend.