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Economy

Nescafé Fuels Malaysia’s Frontliners Through 30-Hour Recharge Initiative

Nescafé Malaysia served more than 30,000 cups of coffee to staff at Hospital Pakar Universiti Sains Malaysia in a 30-hour continuous drive from 6am on Aug 10 to noon on Aug 11.

Source: The Rakyat Post · August 19, 2026 at 3:31 PM · AI-assisted report

Nescafé Fuels Malaysia’s Frontliners Through 30-Hour Recharge Initiative

Image: therakyatpost.com

KUALA LUMPUR, 19 AUGUST 2026 —

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Nescafé Malaysia served more than 30,000 cups of coffee to staff at Hospital Pakar Universiti Sains Malaysia in a 30-hour continuous drive from 6am on Aug 10 to noon on Aug 11.

Market Impact

The initiative, branded “NGOPI Dulu & Kekal Bersemangat Bersama,” placed coffee stations across high-traffic staff zones and handed out NESCAFÉ Classic, 3-in-1 and ready-to-drink cans to doctors, nurses and support teams working night shifts.

Beyond the coffee, the programme gave frontliners short rest breaks and a direct message of thanks, according to Nestlé Malaysia’s consumer marketing manager for Coffee, Khoo Sui Ying.

“The small moments can make a meaningful difference,” she said. “We wanted to be the everyday partner that keeps healthcare professionals moving forward.”

Hospital Pakar Universiti Sains Malaysia in Kubang Kerian is a specialist teaching hospital on the east coast. Nestlé Malaysia said the programme is part of a wider pipeline aimed at reaching more hospitals this year.