Proton and Perodua gain market share for 1H 2026, now up to 67%; non-national brands left with 33%
The Malaysian Automotive Association (MAA) held its 1H 2026 sales and production review today, when it revealed that 385,353 vehicles were sold in Malaysia in the first half of this year, representing ...
Source: RSS · July 23, 2026 at 7:47 AM · AI-assisted report
KUALA LUMPUR, 23 JULY 2026 —
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The Malaysian Automotive Association (MAA) reported a 3% increase in vehicle sales for the first half of 2026, with 385,353 units sold in the period. National brands Proton and Perodua collectively increased their market share to 67%, selling 256,304 vehicles, up from 235,961 units in the same period last year. This represents a gain of 20,343 units for the national brands, which had a 63% market share in the first half of 2025.
Market Impact
The increase in market share for Proton and Perodua has come at the expense of non-national brands, which saw their market share drop to 33% in the first half of 2026. Non-national brands sold 129,049 vehicles in the period, down from 137,675 units in the same period last year, resulting in a 2% decline in market share. This downward trend for non-national brands has been ongoing since 2024, when Proton and Perodua held a 62% market share with 505,689 units sold. In 2023, national brands held 66.9% of the market share with 481,300 units sold, and 65.1% in 2022.
The current market dynamics are a continuation of the trend observed in recent years, where national brands have been gaining ground at the expense of non-national brands. The MAA's data suggests that Proton and Perodua have been successful in increasing their sales and market share, while non-national brands have struggled to maintain their market share. Details on the specific models and segments that have contributed to this trend are not yet available.
The increase in market share for Proton and Perodua is likely to have a positive impact on the Malaysian automotive industry, particularly for local manufacturers and suppliers. The growth in sales for national brands could lead to increased production and employment opportunities in the sector. However, the decline in market share for non-national brands may have negative implications for their operations and investments in Malaysia. The MAA's data will be closely watched by industry stakeholders to gauge the overall health of the automotive sector.
In terms of specific companies, Proton and Perodua are likely to benefit from their increased market share, with potential gains in revenue and profitability. The companies may also invest in new models, technologies, and marketing initiatives to maintain their competitive edge. On the other hand, non-national brands will need to reassess their strategies and product offerings to regain lost market share. Details on the companies' plans and responses to the changing market dynamics are not yet available.
The outlook for the Malaysian automotive industry remains positive, with the MAA's data suggesting that the sector is on track for continued growth. The association's sales and production review for the second half of 2026 will be closely watched to see if the trend of national brands gaining market share at the expense of non-national brands continues. With Proton and Perodua holding a significant market share, the industry is likely to remain competitive, with companies investing in new technologies and products to stay ahead of the competition. The Malaysian government's policies and incentives for the automotive sector will also play a crucial role in shaping the industry's growth and development.
Related: Proton and Perodua · Malaysian Automotive Association (MAA)