Proton and Perodua gain market share for 1H 2026, now up to 67%; non-national brands left with 33%
National carmakers Proton and Perodua raised their combined market share to 67% in the first half of 2026 from 63% a year earlier, the Malaysian Automotive Association (MAA) said.
Source: Paul Tan's Automotive News · July 23, 2026 at 7:47 AM · AI-assisted report
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KUALA LUMPUR, 23 JULY 2026 —
National Carmakers Proton, Perodua Capture 67% of Malaysia’s 1H 2026 Auto Market
Market Impact
KUALA LUMPUR — National carmakers Proton and Perodua increased their combined market share to 67% in the first half of 2026, up from 63% in the same period last year, the Malaysian Automotive Association (MAA) reported on Wednesday.
Total vehicle sales in Malaysia reached 385,353 units in 1H 2026, a 3% increase year-on-year. Proton and Perodua collectively sold 256,304 vehicles during the period, up 20,343 units from 235,961 units in 1H 2025. Their market share has risen steadily since 2024, when they held 62% of the total industry volume (TIV). In 2023, their combined share was 66.9%, and in 2022, it stood at 65.1%.
Non-national brands saw their market share decline to 33% in 1H 2026, down from 37% in the same period last year. These brands sold 129,049 units in 1H 2026, compared with 137,675 units in 1H 2025. The downward trend for non-national brands has persisted since 2024, reflecting a broader shift in consumer preference toward locally produced vehicles.
The Malaysian automotive market remains highly competitive, with national brands benefiting from strong domestic demand and government support. As of 2022, Malaysia had approximately 23 million registered vehicles, of which 11.37 million were reported as dormant or inactive. Annual new vehicle sales exceed 700,000 units, representing less than 3% of the total fleet.
Industry analysts attribute the rise in market share for Proton and Perodua to a combination of product diversification, competitive pricing, and increased consumer confidence in locally manufactured vehicles. The two brands have expanded their model ranges, introduced new technologies, and strengthened their dealer networks in recent years.
Looking ahead, the Malaysian automotive sector faces both opportunities and challenges. Rapid global advancements in automotive technology present potential for high-tech mobility solutions and innovation in the local market. However, sustaining growth will depend on the ability of national carmakers to meet rising consumer expectations and compete with international brands in terms of quality, design, and after-sales service.
Related: Proton and Perodua · Malaysian Automotive Association (MAA)